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Get tips and advice on all aspects of growth marketing - goal setting, prioritisation frameworks, experiment design, team culture, technology, tools and more.

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What is Growth Marketing?

Growth marketing helps companies move away from the big bet culture of traditional campaigns and brand marketing practises in favour of a rigorous process that guarantees impact and predictable results. In this article we explore how it helped HubSpot become one of the fastest growing software companies of all time, and why you may wish…

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Compound Interest & Flywheel Marketing

August 2, 2019

An introduction to compound interest Anyone familiar with the world of pensions and savings will be familiar with the concept of compound interest. Gains in your investment are reinvested, over and over again, typically on a monthly or yearly basis. Compound interest, where the gains are continually reinvested each year,…

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The 6-Step Growth Marketing Process Explained

June 21, 2019

The 6-step growth marketing process “If you can’t describe what you are doing as a process, you don’t know what you’re doing.” W. Edwards Deming The HubSpot team adopted the 6-step growth marketing process below in order to maximise progress towards marketing goals: Perform – ongoing customer research Gather –…

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SEO Experiments: DIY, 3rd party service or in-house?

June 4, 2019

Why Run SEO Experiments Search Engine Optimisation (SEO) is the process of improving your website to ensure that when a potential customer searches for what you have to offer, you are one of the top results on their favourite search engine. When it comes to SEO, companies tend to implement…

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Prioritisation frameworks: RICE, ICE, PIE and more

April 4, 2019

What is a prioritisation framework? A prioritisation framework is used by product teams, growth teams and marketing teams to prioritise work and projects. These frameworks take into consideration a number of factors in order to generate a score, which can be used to evaluate the priority with which different tasks…

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Where to find high quality growth experiment ideas

March 18, 2019

The first stage of every single growth marketing framework centres around gathering high quality growth experiment ideas. If you want to have good ideas you must have many ideas. Most of them will be wrong, and what you have to learn is which ones to throw away. Linus Pauling, Double…

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What is Growth Marketing?

March 4, 2019

Growth marketing helps companies move away from the big bet culture of traditional campaigns and brand marketing practises in favour of a rigorous process that guarantees impact and predictable results. In this article we explore how it helped HubSpot become one of the fastest growing software companies of all time,…

Read More