Add comments to a campaign at any stage (Backlog, Planning, Live, Analysing, or Complete) from the Discussion section. Comments are stored on the campaign, so the thread and its context stay with the campaign as it moves through the stages.
Add a comment
There are three ways to comment:
- Open the campaign from a new-campaign notification email.
- Select the comment button when viewing a campaign.
- Add
#commentto any campaign URL to jump to the Discussion section.
@mentions
When commenting, @mention a teammate or another campaign. Type @, then start typing a name or a campaign’s number to filter the list, and press Tab to complete.
A mentioned campaign shows as a link to it, which is handy when you merge two campaigns or one builds on another. If that campaign has been archived, the link opens the Archived tab, where you can restore it. Mentioning a campaign doesn’t email anyone.
Comments and AI
When Ada or your AI client, such as Claude, ChatGPT or Cursor, looks at a campaign, it reads the campaign’s comments too, so it knows what your team has already said.
Your AI client can also post a comment for you through the MCP server. It shows you the wording first, and the comment appears under your name.
Notifications
Email notifications go to the campaign’s creator and owner, and to any teammate mentioned in a comment. If you comment on your own campaign (for example, while testing), you won’t get an email.