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Commenting

Discuss campaigns with your team using comments and @mentions.

Add comments to a campaign at any stage (Backlog, Planning, Live, Analysing, or Complete) from the Discussion section. Comments are stored on the campaign, so the thread and its context stay with the campaign as it moves through the stages.

Add a comment

There are three ways to comment:

  1. Open the campaign from a new-campaign notification email.
  2. Select the comment button when viewing a campaign.
  3. Add #comment to any campaign URL to jump to the Discussion section.

@mentions

When commenting, @mention a teammate or another campaign. Type @, then start typing a name or a campaign’s number to filter the list, and press Tab to complete.

A mentioned campaign shows as a link to it, which is handy when you merge two campaigns or one builds on another. If that campaign has been archived, the link opens the Archived tab, where you can restore it. Mentioning a campaign doesn’t email anyone.

Edit or delete a comment

You can change or remove your own comments. Only the person who wrote a comment can edit or delete it.

  1. Select the … button next to your comment.
  2. Choose Edit to change the wording in the comment box, then select Save. @mentions work as they do in a new comment.
  3. Or choose Delete, then Delete comment to confirm.

An edited comment shows Edited next to its time, so your team can tell it has changed. Editing doesn’t send any emails, even to a teammate you newly mention. Deleting can’t be undone, and emails already sent about the comment aren’t recalled.

Comments and AI

When Ada or your AI client, such as Claude, ChatGPT or Cursor, looks at a campaign, it reads the campaign’s comments too, so it knows what your team has already said.

Your AI client can also post a comment for you through the MCP server. It shows you the wording first, and the comment appears under your name. It can also edit or delete your own comments, again after you confirm.

Notifications

Email notifications go to the campaign’s creator and owner, and to any teammate mentioned in a comment. If you comment on your own campaign (for example, while testing), you won’t get an email.

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