Growth Method has no file uploads for the AI to read, and that’s deliberate. The AI works from your connected sources: your analytics, your site, and your documents where they already live. This page explains why, and where to put things so the AI can use them.
Live data beats copies
Growth Method grounds campaigns in real data. An exported spreadsheet is a snapshot: out of date the moment it’s saved, and limited to whatever was exported. The AI queries a connected source at the moment it needs an answer, so scoring, planning, and reviews reflect what’s happening now.
A connection can answer follow-up questions
Hand the AI a file and it can only read what’s in it, once. Give it a connected source and it can drill into a surprising result, cross-check a number, and look again next week when your campaign moves to analysing. Connections keep paying off; copies go stale.
Your agents work while you’re away
A custom agent runs on a schedule, often overnight. A workflow that depends on someone remembering to upload the latest export can’t run unattended. Connected sources are always available, so an agent pulls what it needs on every run without waiting for anyone.
Documents stay where they live
Briefs, brand guidelines, and research usually live in a tool like Notion. Rather than uploading a copy, connect that tool as a custom integration. The AI then reads the current version each time, and access follows the permissions you set in the source tool. No second copy sits in Growth Method quietly falling out of date.
Where to put what
- Campaign and goal history: built in. The AI reads these without any setup.
- Performance data: connect the source, for example PostHog, Google Analytics, or Search Console.
- Your data warehouse: connect BigQuery with a Google sign-in to explore datasets and tables and query them with SQL. Name the project you want the AI to use, and expect Google’s usual query charges. Read-only queries run without approval; anything that changes data asks first.
- How people experience your site: connect Contentsquare for customer journeys, funnels, the revenue and conversion impact of errors and frustration, and page performance. It is reporting only and cannot change your Contentsquare setup.
- Feature flags and experiments: connect GrowthBook Cloud with a sign-in to read your flags, experiment results and product analytics, and to create or change them with your approval. The AI follows GrowthBook’s own playbooks, so ask for the outcome, such as which flags are stale or whether an experiment’s winner should ship.
- Paid ads: connect Google Ads for campaign, keyword and conversion reporting, Meta Ads for Facebook and Instagram campaign reporting and management, Supermetrics to query the ad, analytics and CRM sources you already have there, or Fibbler for which companies your LinkedIn and Google Ads reached and the deals they influenced.
- Competitor ads: connect AdExtract to search the ads other brands are running across the Meta, Google, LinkedIn and TikTok ad libraries, and to read any ad creative for its format, audience and emotional angle. It only reads public ad libraries and never touches your own ad accounts.
- Social posts and their results: connect Ordinal for post and follower analytics, and to draft or schedule posts on LinkedIn, X and Instagram with your approval.
- Marketing automation: connect Marketo Engage to work with your forms, programs, smart campaigns, leads, lists, emails and snippets, with your approval before anything changes.
- Customer messaging: connect Braze for campaign and Canvas analytics, segments, catalogs and templates, Klaviyo for email and SMS campaigns, flows, profiles, lists and reporting, or Brevo for email, SMS and WhatsApp campaigns, contacts, lists, templates and CRM deals. All three ask for your approval before changing anything.
- Your CRM: connect HubSpot for contacts, companies, deals, tickets, activities, marketing emails, campaigns and content, with your approval before anything changes.
- Who is visiting your website: connect Leadfeeder with a sign-in for the companies on your site, their buying signals, ICP-fit company and contact search, and your lists, tags and custom fields. Looking things up is free of credits, but enriching a company or contact spends your Leadfeeder credits and asks for your approval first, as does anything that changes a list, tag or custom field.
- Sales engagement and account intelligence: connect Outreach for accounts, prospects, sequences, tasks and meeting notes, or 6sense for account summaries, buying stages and intent. 6sense is reporting only.
- Technical SEO and search data: connect Sitebulb Cloud for crawl and audit results, or DataForSEO, SE Ranking or Moz Data for keyword, SERP, backlink and Domain Authority data. Ahrefs connects with a sign-in and covers backlinks, keywords, rankings, site audits and Brand Radar. It needs an Ahrefs Lite plan or higher, and every request uses your plan’s API units. OpenSEO connects with a sign-in and covers keyword research, live Google results and competitor comparisons, backlinks, local search including Google Business Profile audits and Maps rankings, and your Search Console performance and URL inspection. It asks for your approval before saving keywords, reports or project settings.
- Local SEO: connect Moz Local for your business listings, Google Business Profile impressions and leads, and local rankings. It asks for your approval before changing a location.
- Brand visibility in AI answers: connect Promptwatch for how often ChatGPT, Claude, Gemini, and Perplexity mention and cite your brand, and how competitors compare.
- Brand and competitor mentions in podcasts: connect Podscan for mentions across podcast transcripts, sponsor activity, and audience data.
- Your site and content: connect your CMS. Webflow connects with a sign-in and covers your pages, SEO settings, CMS collections and items, assets, forms and site analytics, and can build layouts and components, with your approval before anything on the site changes. Sites on WordPress.com connect with a sign-in, and cover content, settings, stats, plugins, themes and domains. A self-hosted WordPress site connects with a username and Application Password once the MCP Adapter and AI plugins are installed, and exposes the abilities the site has registered. WPVibe is another route to self-hosted sites: install the free WPVibe plugin on each site, sign in with your WPVibe account, and one connection covers content, media, plugins, themes, updates and site health across all of them, with your approval before anything on a site changes. Every WPVibe plan, including the free one, allows a set number of tool calls a day.
- DNS, caching, redirects and site traffic: connect Cloudflare with a sign-in. You choose the permissions to grant as you sign in, so grant read-only ones unless you want the AI to make changes, and it asks for your approval before it changes anything.
- AI models, datasets and research: connect Hugging Face to search models, datasets, Spaces, papers and the Hugging Face documentation, and to run any Spaces you have added as tools in your Hugging Face MCP settings.
- Creative production: connect FLORA to run your saved Techniques, generate images and video, and build project canvases. It asks for your approval before anything that spends credits.
- Public web pages and search results: connect Anakin to search, scrape and crawl the web, or run its pre-built site actions.
- Pages that need a real browser, such as logged-in dashboards or pages that only render with JavaScript: connect Browserbase to drive a cloud browser step by step, or Browser Use to hand a whole task to a browser agent.
- Documents, such as briefs and guidelines: keep them where they live and connect that tool as a custom integration.
- Anything else that offers a remote MCP server: add it with Add custom integration.