Your home screen is the team’s at-a-glance view. It shows three things: your goal, your goal progress and forecast, and your recent campaign activity. A new team sees a short Getting started checklist first.
Getting started checklist
Until your team is set up, the top of the home screen lists the four things that make the app useful, numbered and taken in order. Each step waits for the one before it, so managers see one action at a time:
- Review your strategy. We draft it from your website when the team is created. Read it, correct anything that isn’t true, and save. The step completes when a person saves the strategy, not when the draft lands. It comes first because nothing depends on it and the draft is already waiting.
- Connect your integrations. Where your goals, campaigns and the AI get their data. The link opens the add-integration panel straight away.
- Create your first campaign. Ask the AI for an idea grounded in your data, or write your own. Archived campaigns don’t count.
- Set your goal. The one metric your team is focused on, measured through a connected integration. It comes last so you reach your first campaign before the step that takes the most setting up.
Each row ends with a Guide link to the page in these docs that walks through that step. Each row ticks itself off from what the app can see, so there is nothing to mark as done, and the list disappears once all four are complete. If an integration is later disconnected the row reopens. Team members see the list read-only; managers see the action links.
Under the list is a direct line to Stuart, Growth Method’s founder, who reads every message: Email Stuart opens a message with your team’s name already in the subject, and Book 20 minutes opens his calendar for a call to go through setup together.
If steps are still open a day after your team was created, Stuart’s check-in email lists them with a link to each, and a second follows on day three if anything remains. That is the last one: nothing is sent once the checklist is complete, and never more than two. Replies go straight to Stuart, and the email goes to the team’s managers who have signed in. If you signed up but have not yet clicked your activation link, you get that link again instead.
Team goal
Your active team goal is the business-focused goal set by your team manager. It usually stays the same for at least six months, and once it’s set, every campaign must align with achieving it.
Example goals:
- Generate 100 demo bookings per month within six months
- Achieve 100 trial signups per day within 12 months
- Reach 50,000 email subscribers within six months
Goal progress and forecast
Your goal needs to be measurable. We connect to your source of truth for the metric (GA4, PostHog, Search Console, and similar) and track it daily.
The chart has two views. Use the Daily / Monthly switch above it to change between them, and Growth Method remembers your choice the next time you open the home screen.
- Monthly shows totals for each complete month, from up to three months before your goal started to its end date, plus the forecast. The forecast is a straight line from your start month’s actual total to your target at the end date, so you can see at a glance whether you’re above or below the plan you set, and the months before it show the run-up you started from. The month in progress appears as a hollow point, projected from its pace so far, because a few days of data does not compare fairly with a full month; hover it to see the total so far and the projection. Early in the month the projection moves around a lot and settles as the month fills in. The This month figure above the chart always shows the total so far.
- Daily shows the last three months day by day, so you can see the effect of a launch or a spike without leaving the home screen.
Note: if you’re already ahead of your target, the forecast holds level rather than sloping down. The chart starts just below your goal’s starting value, not at zero, so the line’s height tracks how far through the goal you are.
Field log
The Field log lists the five campaigns that most recently moved stage, newest first. Each row shows the date of the move and the stage the campaign moved into: Backlog, Planning, Live, Analysing, or Complete. A campaign that has not moved stage yet shows the date it was created.
Editing a campaign does not reorder the list.
Second and later versions of a campaign carry their version number next to the name (v2, v3, and so on), so you can tell a follow-up run from a new campaign.
Search
Press ⌘K (Ctrl+K on Windows) or click Search in the sidebar to find a campaign by its name, hypothesis, or Source, the integration that informed it. Campaigns containing your exact words come first. Matching product guides appear below them in a Help section and open in a new tab.