Your home screen is the team’s at-a-glance view. It shows three things: your goal, your goal progress and forecast, and your recent campaign activity.
Team goal
Your active team goal is the business-focused goal set by your team manager. It usually stays the same for at least six months, and once it’s set, every campaign must align with achieving it.
Example goals:
- Generate 100 demo bookings per month within six months
- Achieve 100 trial signups per day within 12 months
- Reach 50,000 email subscribers within six months
Goal progress and forecast
Your goal needs to be measurable. We connect to your source of truth for the metric (GA4, PostHog, Search Console, and similar) and track it daily.
The forecast is a linear projection: it shows where you are now and where you’re aiming to get to. We pull data daily, but the charts show aggregated monthly totals for a high-level view of trends over time. For daily and weekly detail, open an individual campaign.
The solid line shows complete months. The current month is still in progress, so it appears as a dashed segment; hover over it to see the total so far.
Note: the forecast starts at your most recent complete month, using a baseline averaged over recent months. The Y-axis adjusts automatically so the chart fits neatly and your data stays easy to read.
Field log
The Field log shows the latest campaign updates across every stage: Backlog, Planning, Live, Analysing, and Complete.
Second and later versions of a campaign carry their version number next to the name (v2, v3, and so on), so you can tell a follow-up run from a new campaign.