Your growth strategy is one document covering your market, your customers and how you grow. Growth Method reads it in every chat and every campaign, so the more specific it is, the more useful the AI’s suggestions become. This guide covers writing it, finding it from a campaign, keeping it current, and the note that tells you what it is missing.
Before you start
- You are a team manager. Members can read the strategy but cannot edit it.
Write your strategy
- Open the profile menu and select Team settings.
- Select the Strategy tab.
- Write your strategy in the text box. Start each area with a heading, like
## Market. - Select Save.
If you gave your website address when you signed up, Growth Method has already drafted a strategy from it. Read it through and correct anything it got wrong: it is a starting point, not a finished document.
What to cover
Cover these eight areas in whatever order and depth suits your business. They are a guide, not a form.
- Market: your total addressable market, how you worked it out, your main competitors, and the biggest risk to your current plan.
- Customers: your best-fit customers, what triggers their search for a solution, and the evidence behind that.
- Positioning: why customers choose you, what you can defend, and where you lose.
- GTM: your sales motion, how long a deal takes, where prospects drop out, and how your pricing has changed.
- Advantages: the unfair advantages you grow on, and where past advantages are wearing out.
- Channels: your top acquisition channels, what you have tested, and the bets you are making next.
- Model: your growth loops, how they connect, and where the bottlenecks are.
- About: the basics, including your website, revenue, team size, customer count and key personas.
The coverage note
Each time you save, the AI reads your strategy and writes a short note beneath it: one sentence on what you cover well, then two or three on what is missing.
The note names specific facts rather than grading you, so “it does not say how you calculated your TAM” is the kind of thing you will see. It names the gaps that matter most, not every gap. Treat it as a prompt to keep writing, not a checklist to clear.
The note appears shortly after you save. If nothing obvious is missing, it says so.
Find it from a campaign
Every campaign links to your strategy, so you can check what the campaign is meant to serve without going looking for it.
- Open any campaign.
- In the panel on the right, find Strategy.
- Select the date beneath it to open the strategy.
The date shown is the day the strategy was last edited.
Keeping it current
A strategy is written once and revisited rarely, so revise it when something real changes: a new segment, a pricing change, a channel that stopped working.
Your goals page shows how long ago the strategy was last edited, so you can see at a glance when it has gone stale.
Tip: for facts that change often, use team memory instead. Memory is the correction layer on top of your strategy, and when the two disagree, memory wins.