Create new versions of a campaign to iterate on it while keeping a complete history. Versioning lets you build on previous attempts, compare approaches, and refine your experiments over time.
How versioning works
When you create a new version:
- The version number increments automatically (v1, v2, v3, and so on).
- The campaign name is preserved, and the new hypothesis builds on the previous version’s results.
- Whoever creates the version becomes its owner.
- The new version starts in Planning, ready to plan and launch again.
- Each metric carries over, with its final value as the new version’s starting baseline.
- The build steps, results write-up, and dates are cleared, ready for the new run.
You can start a new version once a campaign has left the Backlog, so you can begin a follow-up while the original is still in Analysing.
Create a version
There are four ways:
- Actions menu: open a campaign, select the three-dot menu, then New version.
- After completing a campaign: choose New version in the completion dialog.
- Campaign table: open the actions menu on any row and select New version.
- Ask for it: in chat, or from an MCP client such as Claude Desktop connected to Growth Method’s MCP server, ask for a new version of a campaign that has left the Backlog. The new version is created with the hypothesis you agree on there.
With the first three, a chat opens on the campaign. The AI reads what the previous run showed and proposes a hypothesis for the next version. Nothing is created until you agree, so you can keep chatting to shape it first. If the campaign has no results written up, the AI asks what you learned before proposing anything.
Once the new version is created, the AI links to it, and you plan it from its own page. The chat stays in the original campaign’s history.
If you ask for a new campaign that makes a similar change to the same page as a finished campaign, you’re asked first whether it should be a new version of that campaign or a separate campaign.
Version history
Campaigns with versions show a version badge (v2, v3, and so on). Open a campaign to see its Versions list: every version in the family, its date, and the one you’re currently viewing marked as current.
Archived versions stay visible in the history, marked as archived, so version numbers never have gaps and the full story of the campaign is preserved. Archiving one version leaves the rest of the family’s history untouched, and an archived version can be brought back from the Archived tab (see Archive a campaign).
When to version vs start fresh
Create a new version when:
- You’re iterating on a completed campaign with new learnings
- You’re testing a variation of an existing campaign
- The core hypothesis is similar but the approach has changed
Create a new idea when:
- The hypothesis is fundamentally different
- You’re testing a different growth lever
- It targets a different segment or product area