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Campaign versions

Iterate on a campaign while keeping a full history of every version.

Create new versions of a campaign to iterate on it while keeping a complete history. Versioning lets you build on previous attempts, compare approaches, and refine your experiments over time.

How versioning works

When you create a new version:

  • The version number increments automatically (v1, v2, v3, and so on).
  • The campaign name is preserved, and the previous version’s results write-up carries over as the starting point for the new hypothesis.
  • Whoever creates the version becomes its owner.
  • The new version starts in Planning, ready to plan and launch again.
  • Each metric carries over, with its final value as the new version’s starting baseline.
  • The build steps, results write-up, and dates are cleared, ready for the new run.

If you’ve written up results, they carry over into the new version’s description, so you’re building on what you learned. This works from any stage, so you can start a follow-up while the original is still in Analysing.

Create a version

There are three ways:

  1. Actions menu: open a campaign, select the three-dot menu, then New version.
  2. After completing a campaign: choose New version in the completion dialog.
  3. Campaign table: open the actions menu on any row and select New version.

Whichever you choose, the new version opens in a chat. The AI reads what the previous run showed and proposes a revised hypothesis for the new version. You see exactly what it wants to save and approve it before anything is written, or keep chatting to shape it first.

Version history

Campaigns with versions show a version badge (v2, v3, and so on). Open a campaign to see its Versions list: every version in the family, its date, and the one you’re currently viewing marked as current.

Deleted versions stay visible in the history, marked as deleted, so version numbers never have gaps and the full story of the campaign is preserved. They can’t be reopened.

When to version vs start fresh

Create a new version when:

  • You’re iterating on a completed campaign with new learnings
  • You’re testing a variation of an existing campaign
  • The core hypothesis is similar but the approach has changed

Create a new idea when:

  • The hypothesis is fundamentally different
  • You’re testing a different growth lever
  • It targets a different segment or product area

Next steps