Growth Method scores every new campaign idea automatically, in real time, so you can prioritise without manual effort.
Why automated scoring
We looked at the established prioritisation frameworks (RICE, ICE, PIE, PXL, WSJF, and the rest) and found they don’t work well for marketing teams:
- Goals change through the year, and teams want to reprioritise ideas against the current goal.
- Factors like impact, potential, and confidence are highly subjective, and often genuine unknowns. Teams want to remove that guesswork.
- Manual prioritisation is slow. In practice, teams are poor at predicting user behaviour and the impact of a change. The only reliable way to know a test’s impact is to run it, which is why A/B testing exists in the first place.
Real-time scoring
Because the hypothesis builder gives every idea a consistent structure, each one has enough detail to be scored automatically. When you create an idea, our AI-powered scoring runs in the background and returns a score from 2 to 10, with an explanation, usually in about three seconds.
Scoring currently weighs two factors:
| Factor | What it measures | Range |
|---|---|---|
| Ease | How easy the idea is to implement (simpler scores higher) | 1-5 |
| Relevance | How relevant the idea is to your active goal | 1-5 |
| Total | Ease and relevance combined | 2-10 |
Hover over the score in the app to see the explanation, for example: “This campaign is relatively complex (3/5) to set up as it involves crafting messages, identifying audiences, and tracking metrics on LinkedIn. Relevance is high (4/5) as outbound lead generation aligns well with the current goal of increasing leads.”
Scoring against your goal’s remaining gap
When your goal has a connected metric, scoring also sees its live progress: the metric’s current level and the uplift still needed to reach your target. An idea whose best case would barely move the metric scores lower on relevance, however easy it is to run. The top of your backlog favours ideas big enough to matter.
Explain or refresh a score in chat
Scoring runs once, when you create the idea, but ideas evolve: you might sharpen the hypothesis, or switch to a new goal. When that happens, ask the AI to take another look.
Type /prioritise-campaign in any chat to launch the prioritisation assistant. It will:
- explain the campaign’s current score in plain language
- suggest what would raise a low score, such as a smaller first version or a tighter link to your goal
- re-run the scoring on request, using the same automated scorer, so every score in your backlog stays comparable
Scoring applies to Backlog campaigns only. Once a campaign moves into Planning, its score is frozen and the assistant points you to the next step for its stage instead.
What’s next
Scoring is built to improve over time with real-world data. Factors we may add include previous-version success, team comments and likes, idea age, and historical win rates by individual or channel.