A campaign in Growth Method moves through five stages:
Idea → Building → Live → Analysing → Complete
New ideas sit in your backlog until you start them. A campaign is considered started once it reaches Building. By default we encourage teams to follow agile best practices and complete a campaign within about six weeks.
Idea
New campaigns are created with the hypothesis builder and scored automatically. Unscored and scored ideas form your backlog. (You may also see this stage labelled Prioritised or Unscored in places in the app.)
- Duration: none
- Next stage: Building (manual)
Building
Your idea becomes an actionable experiment. Most of the build work happens outside Growth Method, but record what your team did here. In line with agile best practices, this stage should take no more than seven days.
- Editable fields: Build
- Suggested duration: 1 week
- Next stage: Move to Live (manual). Your team is notified.
Live
Once built, the campaign goes live. Campaigns stay live for 28 days by default, then move to Analysing automatically, and members are notified.
- Editable fields: Build, Results
- Duration: 28 days
- Next stage: Move to Analysing (automatic)
Analysing
Gather data and complete your analysis. This should take no more than seven days. See recording results.
- Editable fields: Build, Results, Analysing
- Suggested duration: 1 week
- Next stage: Move to Complete (manual)
Complete
Once analysis is done, move the campaign to Complete. All team members are notified.